PPC

Online marketing has taken businesses through many loops and turns, and we – as practitioners – have learned to watch out for new bends in the road. Google releases updates to their algorithms every so often, and search engine optimisation has to take its lead from the new indexing and ranking systems.

As your trusted partner in online marketing in the Sunshine Coast, Marketing theProduct is always gearing up to meet new developments, so that we can map out ways that our clients can benefit from them. Below are the projected trends that are foreseen to dominate SEO in 2014 – and how we intend to tailor them into your campaign.

Content Marketing

Content has been hailed as King for several years now, but experts believe it will occupy an even bigger kingdom this year. In particular, marketing your articles, blogs, videos, and other materials is going to play a central role in businesses’ goal of acquiring more traffic, and closing more sales. We help you create high-quality content that you can syndicate on your social media accounts and other parts of the Web to broaden your reach and – if we write your words right – increase your sales.

Loyalty Rewards Program

SEO exists to market a business to a target audience, as well as keep the existing client base satisfied. Loyalty programs are effective at giving your customers today a reason to come back tomorrow – and possibly share your brand with those they know. Our team sits down with you to brainstorm about the right rewards for your specific audience, and their expectations.

Paid Organic Amplification

Paid and earned social media reach are both critical to strengthen your brand and make you an industry authority. The good news is, […]

Achieving an ideal ranking in search engine results pages is the goal of every online marketer. If you have successfully made it to your coveted spots, you know that the ideal results they bring are the best rewards you can have. Previous success, however, can be trumped by your competitors’ present efforts – which is why you cannot be complacent.

Marketing theProduct understands the nature of search results, and we work hard toward helping our clients maintain their good standing on search engines. When you commission us to be your provider of SEO services in the Sunshine Coast, you can expect us to strengthen your current position by continually working on:

Adapting to new algorithms. One of the most common issues of previously successful websites is that they do not want to mess up their template, for fear that they will upset their ranking. This results in outdated websites and obsolete techniques that will accomplish exactly what webmasters fear: move them down the SERPs. We help keep you updated about new updates so that we can readily accommodate them into your current model, and subsequently fortify your ranking.

Boosting your users’ experience. Google’s new algorithms reward websites that provide excellent customer experiences – and we strive to uphold this ideal for all of our clients. Combining the power of high-quality content with the intuitive functionalities of responsive web design, we strategise according to what your consumers want, and deliver solutions that are geared at encouraging purchasing decisions.

Increasing your social amplification. Great search engine optimisation in the Sunshine Coast or in other areas involves reaching out to a ready audience that does not exactly trawl search engines. Facebook, Twitter, LinkedIn, Google+, and Pinterest command millions of active users […]