Professional web design for Sunshine Coast companies is a top priority for their owners, but it’s easy to make mistakes when you’re having stuff done in-house. It may save you money in short term by not having to pay an independent firm, but the potential profits lost by having an inefficient, unattractive website can be bigger.

Poor web design can turn off potential clients and drive interested visitors away. Here’s a few of the mistakes your company can avoid by hiring a professional Sunshine Coast website design service like the one offered by companies such as Marketing theProduct to create and maintain your online presence.

10 web design mistakes avoid drive traffic site - Mistakes in Web Design for Sunshine Coast Companies Mean Lost Profits
Overcomplicating Things

It may sound cool to throw everything and the kitchen sink into your website, however, doing so could annoy your visitors. To illustrate, Venture Capital Post had a recent article about web design mistakes that must be avoided and an example was using too many windows:

There was a time when using several new frames for displaying content was considered a new concept in web designing. Now, it can be an annoying experience because it can not only slow down the computer’s response, but also can lead to a complicated visitor experience. While it can be a convenient tool, it is not recommended.

Having a single window and in plain text with the occasional graphics or image, without any flashy effects, can be enough to hold your visitor’s attention.

Poor Navigation

When a visitor drops by your website, they don’t want to waste time looking for information. It should be easy for them to find the “home” and “contact us” tabs. Moreover, your website should have easy-to-understand directions; if a potential client finds it hard to find the particulars on what your company can do for them, they’re more likely go to a competitor’s site instead. Additionally, there should be no dead links that would add to frustration.

Slow Loading

Professional websites shouldn’t be slow to load. Internet surfers are used to having information on their fingertips; being forced to wait for it just makes them frustrated. The slow loading can stem from various reasons like too large images or having heavy Flash elements installed in the page, and removing them can boost up your loading speeds to being blazingly fast.

(Source: 10 Web Design Mistakes You Should Avoid To Drive Traffic to Your Site, Venture Capital Post, October 6, 2014)