Online marketing has taken businesses through many loops and turns, and we – as practitioners – have learned to watch out for new bends in the road. Google releases updates to their algorithms every so often, and search engine optimisation has to take its lead from the new indexing and ranking systems.

As your trusted partner in online marketing in the Sunshine Coast, Marketing theProduct is always gearing up to meet new developments, so that we can map out ways that our clients can benefit from them. Below are the projected trends that are foreseen to dominate SEO in 2014 – and how we intend to tailor them into your campaign.

Content Marketing

Content has been hailed as King for several years now, but experts believe it will occupy an even bigger kingdom this year. In particular, marketing your articles, blogs, videos, and other materials is going to play a central role in businesses’ goal of acquiring more traffic, and closing more sales. We help you create high-quality content that you can syndicate on your social media accounts and other parts of the Web to broaden your reach and – if we write your words right – increase your sales.

Loyalty Rewards Program

SEO exists to market a business to a target audience, as well as keep the existing client base satisfied. Loyalty programs are effective at giving your customers today a reason to come back tomorrow – and possibly share your brand with those they know. Our team sits down with you to brainstorm about the right rewards for your specific audience, and their expectations.

Paid Organic Amplification

Paid and earned social media reach are both critical to strengthen your brand and make you an industry authority. The good news is, experts say that harnessing the benefits of these two marketing efforts is going to be more satisfying this year. As more and more people are using social media, the benefits of paid advertising get better. Your business gets amplified to a wider set of consumers and networks, which can influence more purchasing decisions.

Successful Internet marketing in the Sunshine Coast – or anywhere else in the world, for that matter – takes smarts and a lot of flexibility. Partner with us at Marketing theProduct, and we will help you fortify your SEO model with everything it needs to meet projected trends, and use them to your business advantage.