Before talking about what SEO can do for you, there’s a pretty big question you need to ask first:
What Constitutes Good SEO?
Maybe you have heard the term ‘SEO’ and are unsure as to what it really means. However, you know that in the end, what you really want is a great website that makes it onto the first page of Search Engine results, generates loads of traffic, collects leads and generates sales.
From our experience, the main thing new website owners care about is – ‘how do people find me?‘. If that sounds like you, then you’re in the right place.
SEO stands for ‘Search Engine Optimization‘:
In short, it is the process of ensuring that the Search Engines (i.e. Google, Yahoo!, Bing etc) bring the people searching the web for the services you offer to your website, rather than your competitors. This process focuses on ‘optimizing’ your website content, structure, and keywords, and several other factors around those specific searches your customers are making. The goal is to have Search Engines see you as a ‘market leader’ and the ‘authoritative source’ on the topics your clients are searching for, so maintaining a positive online reputation within the Internet community as a whole is also an essential element to this.
The key to Good SEO is presenting your website’s information in a way that is both a relevant and truthful reflection of your business, its products and services. With the correct techniques, good SEO ensures that Search Engines like Google, Yahoo! and Bing not only know and understand what it is you’re website promotes, but interprets you as the most important person to ask about it, so that you are put at the top of the search results.
“Sounds Great, but can you show me an Example?”:
Sure – let’s use an example of a small hairdresser salon to help put this in context.
If you are a hairdresser, while providing testimonials and user feedback is monumentally important, there is no point in having a whole lot of content talking about how happy your customers are if you don’t explain what it is they are happy about – such as the services you offer, and what you can do for your clients. It is also not helpful to use words on your website talking about products or services that you don’t actually offer (such as plumbing or carpentry). It sounds pretty obvious, but you’d be surprised by how many websites out there miss the first step of explaining what it is they actually do, because they’re too busy focusing on who they are or what people say about them.
By focusing on the services you do offer, using the same words that others use to find that service (i.e. ‘hair extensions’), the Search Engines will begin to associate you with those words.
This helps to match you with new customers that are specifically looking for what you have to offer.
The more relevant the words are, the happier the Search Engine, the further up the ladder you go. Pretty simple, really.
The trick is knowing how to make this happen – and that is where Marketing theProduct as a Professional SEO & SEM company steps in. We can ensure that your new website is an effective business marketing tool to assist with your Business Online Marketing Strategy.
This includes assisting you with facilitating online sales, helping you to grow your client data base though generating leads (online or offline enquiries), helping you to preparing free giveaways and special offers, as well as how to best provide information on your products, services, and company identity – even just getting your name out into the market.
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Contact us on (07) 5370 2400 for more information.